On February 6, 2019, Kirtland held Strategic Planning kickoff meeting. During this meeting, various information was gathered, which is represented within the three documents.

The first document called Kirtland City Mindmap is information gathered from the participants on their ideal Kirtland as if it were ten years in the future. Once the information was gathered, it was distilled into six categories – Partnerships, Governance, Infrastructure, Services, Economic Development and expressing the “Feel” of the community.

The second document is the One Word to describe Kirtland. This helps to identify what the participants relate with their view of Kirtland as a community as what makes it special. The responses will assist in creating a strategic plan that balances development with maintain the feel of the community.

The third document is a SWOT Analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This document is broken down into the categories identified from the Mindmap, with the categories of Infrastructures and Services being combined into one within the SWOT analysis.